PREMIER SERVICE: Burbank Welcomes Arrival of New Economic Development Pro

Last week, the City of Burbank welcomed newly appointed Assistant Community Development Director for Business and Economic Development Simone McFarland to its workforce. She brings 25 years of experience in creating business development and marketing programs in both the public and private sectors.

Before arriving in Burbank, Simone served as the Economic Development Manager for the City of Sierra Vista, Arizona where she established a robust ED program, including spearheading the creation of a cybersecurity hub that is positioned to flourish for years to come. Not new to California, Simone has also invested her economic development prowess in the Cities of Riverside and Murrieta, as well as the County of San Bernardino.

Simone has received ten Addy awards from the American Advertising Federation and five awards from the California Association of Local Economic Development. She holds a Bachelor’s degree from the University of California, Riverside.

Teri Black observed, “Burbank is on the brink of a remarkable transformation and Simone is just the right person to lead the excitement around economic development. She’s also a great match for the department’s leadership team, and it’s a city that will take advantage of her full range of talents for years to come.”

Welcome back to Cali, Simone!

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